Ethical Marketing Service Case Studies
Yorkshire Based Women’s Designer Clothing Company (B2C Ecommerce client)
Since taking over management we have restructured the client’s account to focus on the most profitable products, and maximise the monthly budget with the aim of scaling results.
| Purchase ROAS (return on ad spend) | |||
|---|---|---|---|
| 01/01/2024-03/31/2024 | 10/02/2023-12/31/2023 | Change | Change(%) |
| 4.72[2] | 1.92[2] | 2.80[2] | 145.76%[2] |
| 8.12[2] | 1.73[2] | 6.40[2] | 370.84%[2] |
| 6.06[2] | 1.70[2] | 4.37[2] | 256.98%[2] |
| 5.37[2] | 4.68[2] | 0.70[2] | 14.94%[2] |
| 3.81[2] | 6.18[2] | -2.37[2] | 38.37%[2] |
| 3.40[2] | 1.66[2] | 1.74[2] | 105.08%[2] |
| 3.35[2] | 1.00[2] | 2.35[2] | 234.03%[2] |
| 3.48[2] | 1.11[2] | 2.37[2] | 214.06%[2] |
| Average | 4.82[2] | 2.39[2] | 2.42[2] |
Budget = £2-4K per month
Goal = scale volume of purchases & ROAS
Main metric change = ROAS increased by over 101%
UK Based Eco4 Energy Saving Home Installations/Upgrades Company (B2C Lead Gen client)
Budget = £300 per day
Goal = scale volume of leads
Main metric change = conversions increased by over 169% since taking over management.
UK Based Fantasy Role Playing Game Accessories Business (B2C Ecommerce client)
Budget = £1-1.5K per month
Since taking over management of this account we have focused on scaling the ROI month on month, whilst maintaining the same budget/ad spend.
| Results | |||
|---|---|---|---|
| 08/01/2023-08/31/2023 | 07/01/2023-07/31/2023 | Change | Change(%) |
| 160[2] Website purchases | 68[2] Website purchases | 92[2] Website purchases | 135.29%[2] Website purchases |
| Purchase ROAS (return on ad spend) | |||
| 08/01/2023-08/31/2023 | 07/01/2023-07/31/2023 | Change | Change(%) |
| 3.86[2] | 2.36[2] | 1.51[2] | 64.08%[2] |
| Results | |||
| 09/01/2023-09/30/2023 | 08/01/2023-08/31/2023 | Change | Change(%) |
| 71[2] Website purchases | 6[2] Website purchases | 65[2] Website purchases | 1,083.33%[2] Website purchases |
| Purchase ROAS (return on ad spend) | |||
| 09/01/2023-09/30/2023 | 08/01/2023-08/31/2023 | Change | Change(%) |
| 4.32[2] | 2.15[2] | 2.17[2] | 101.16%[2] |
UK Based Gold Coin Investment Business (B2C Lead Gen client)
Budget = £3K per month
Goal = scale volume of leads
Main metric change = lead volumes increased month on month.
UK Based Fine Artwork Artists (B2C Ecommerce client)
Budget = £500 per month
Goal = scale volume of sales
Main metric change = purchases increased & sales within the same monthly budget.